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Firzan as a child
Firzan Aulia Updated at 12 Oct, 2026

Complex products rarely begin with a clear brief. They begin with competing needs, uncertain paths, and decisions that have not been made yet.

I help teams find the real problem, make the decision, and give it a form people can use.

8+ years in product design. 5 in fintech and banking from BRI, one of Indonesia's largest state owned banks, to building Grab-backed Superbank from zero to one.

Selected work

Writing

Testimonials

“I had a great experience working under his leadership during my time at BRI Bank. He’s a true Product Design Lead with strong critical thinking and problem-solving skills. We worked together on a mobile banking revamp project and collaborated closely to build a multi-brand design system from scratch in banking. He would definitely be a great asset to any company or team.”
Reza R. Product Designer · Qatar Airways
“I had the chance to work closely with Firzan during the BRImo Revamp project at BRI, where I was part of the UX Research team and he led the Product Design. Firzan is one of those designers who brings a clear design vision while staying deeply grounded in user insights. He translates complex research findings into practical, elegant design solutions that truly improve the user experience.”
Melin Ayundai Research Lead · Bank Rakyat Indonesia
“Firzan is a fast-learner who is very open to feedback, has a high initiative, and is able to collaborate with all stakeholders. He was the first Interaction Designer I collaborated with for my first big project at Ruangguru. He did not only help us deep-dive problems and craft solutions but also establish an effective working flow between the product owner and the designers. Anyone will be very lucky to work with Firzan on a project together!”
Amanda A. Product Manager · Wego.com

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