BRImo Homepage
Refreshing the homepage to improve usability and engagement.
Complex products rarely begin with a clear brief. They begin with competing needs, uncertain paths, and decisions that have not been made yet.
I help teams find the real problem, make the decision, and give it a form people can use.
8+ years in product design. 5 in fintech and banking from BRI, one of Indonesia's largest state owned banks, to building Grab-backed Superbank from zero to one.
Designing financial experiences across embedded banking and everyday payments.
Turning an e-wallet ecosystem into a banking engine.
A unified design system for Indonesia’s largest bank.
Refreshing the homepage to improve usability and engagement.