I'm a Product Designer with 8+ years of experience, currently building Superbank Indonesia from the ground up — helping scale from zero to over 6 million users.
Previously at BRI, the largest bank in Indonesia, designing complex, large-scale financial systems.
Manifesto.
I believe design is about creating direction when things are unclear — working closely with teams to turn complexity into focus, and building solutions that scale not just visually, but in how products and organizations grow.
How I work.
Clarify the problem, challenge assumptions, and align on what actually needs to be solved.
Experiment with cross-functional partners to shape solutions with real business impact.
Measure outcomes early and in production, then iterate based on what we actually learn.
Selected projects.
2024
Turning an E-Wallet Ecosystem into a Banking Engine.
2023 - Now
Designing the full product experience of a new digital bank — from zero to launch.
2022
A unified design system for Indonesia's largest bank — bringing consistency and scalability across complex financial products.
2021
Refreshing the homescreen of BRImo — Indonesia's largest mobile banking app — to improve usability and engagement.